Grow Interactive

To introduce VIA, VIZIO's new line of Internet app-enabled HDTVs, Venables Bell & Partners created "Forge", an iconic broadcast spot that debuted during Superbowl XLIV.  The ad depicts the otherworldly process by which the devices come to life and stars Beyonce and Internet sensations Chocolate Rain, Numa Numa, and David After the Dentist, amongst others.

The microsite we created continues the experience—set in the factory with the spot’s memorable robots and the VIA HDTV center stage.  Users can explore apps available on the TV including Netflix, Facebook, Pandora, Twitter, and Flickr.  They can also check out the new line of VIA products and of course, watch the spot.

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