Grow Interactive

Working in collaboration Brains on Fire and GoodEgg Studio, we created a whimsical new website for Bon Secours St. Francis Health System. Happy in Greenville brings new life to the organization's existing print and broadcast campaign, extending the patient-friendly brand into a dynamic and smile-inducing online experience.

Happy in Greenville celebrates life, happiness, and well-being, and it shares with the world St. Francis' love of its hometown of Greenville, South Carolina. Prospective and current residents are able to easily find a doctor and learn more about the philosophy and clinical excellence of Bon Secours St. Francis Health System.

Countless hidden animations and interactions were developed for users to uncover—from nuns on motorcycles to trolley passengers, and an all-important web team in the sky—allowing for a user experience that goes beyond the obvious. By creating a site that engaged with potential patients, Grow was able to strengthen St. Francis' positioning as an approachable, friendly, and integral part of the community.

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