Grow Interactive

Our Work

All. Together. Now. Goodby, Silverstein & Partners for Sprint

All. Together. Now.

Sprint’s new Unlimited Plan lets everyone talk, text and web as much as they want. So what better way to celebrate this amazing service than by encouraging people to use their plans more with “Random Acts of Togetherness”.

The “Acts of Togetherness” culminate at the campaign’s hub website. Built with cross-platform compatibility at its core, the HTML 5 site adapts to almost any device including iPhones, Androids, Blackberries, and iPads.

Animations and innovative JavaScript navigation bring the site to life, with bouncing bar graphs, shifting backgrounds, and unique interactions adding depth to the desktop and mobile experiences.

The site’s extensive content management system allows quick and easy updating across each of the platforms. Managers can moderate user-generated content, report on site participation, and manage integrated services like Twitter and the site's robust call and text infrastructure.

Each “Act of Togetherness” features unique content and actions. For example, Veatrice Henson’s actions give users the ability to call, text, and e-mail her using her real phone number and e-mail address. Within just 4 weeks, Veatrice received over half a million birthday wishes for her 100th birthday.

Take a moment and see what we can do all together.

View Project

Navigate