Grow Interactive

When Toy approached us about creating ideas for their new holiday Office Max campaign, we were delighted to dive in and take the reigns (ok, pun intended) to create holiday-inspired mini-sites.  We created five of the campaign's twenty sites.

You could create cheesy sweaters in "My Holiday Sweater" or boogie with Santa Claus in "North Pole Dancing".  In "Roast a Turkey", you could do just that... in real time.  You could even leave your turkey and come back later through its bookmark to check on its status.

The aptly named "Mistletoe in an Elevator" showed hidden camera footage from that very curious situation.  And in "Elf Interviews", you took the role of the hiring manager responsible for sorting through the applications of Santa's off-season elves.

Toy's idea to give bored office workers a few online "gifts" turned into a phenomenon, and the campaign delivered over 40 million visits as a whole in just under six weeks.

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