To introduce Nature Made's new lineup of heart health products, Ogilvy called on us to develop a heart health showcase, complete with information about their new products and rich content to help consumers make good choices. While the overall design was already established, we recreated most elements to create a tightly-built and optimized web experience.
Leveraging ASP.NET, CSS, and Javascript, we developed a flexible website structure to accommodate varying types of content. Users can watch educational videos, read articles that breakdown the essentials of heart health and cholesterol, and tap a panel of experts, amongst a growing list of other content options. We also developed an interactive questionnaire that evaluates your snacking style.
Following launch, we adapted the site to launch Nature Made's new Sleep product. The site continues to serve as a template for all of Nature Made's new product releases.