Grow Interactive

HypeCouncil brought us on to assist in the promotion of CMT's new television series, Dallas Cowboys Cheerleaders: Making the Team.  The "Making the Commercial" website allowed users to edit their own commercial for the show as part of a contest to win a trip to meet the Dallas Cowboy Cheerleaders.

Users were able to intuitively and quickly piece together a commercial using video clips, voice overs, and music from the show.  Once done, users could save and submit their commercial to a gallery for voting.  Users were encouraged to share the site with friends to maximize their votes.

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