Grow Interactive

A technology leader with a global presence, HP needed a holiday card that would cross language and culture barriers to share its simple greeting. Under the art direction of Goodby, Silverstein & Partners, we created an interactive landing page designed to feel like the inside of a snow globe.

At the center is a 3D-rendered, mobile-like version of HP's Alternative Thinking Head. Snowflakes and holiday messages in 13 different languages slowly emerge, appearing to float within multiple planes as they fall. All of the elements on screen are affected by the user's mouse movements, which creates a breeze that sways and swirls the elements with a natural feel.  Greetings touched with the cursor break apart into individual letters and fall like snowflakes.

We also created a custom soundtrack for the site, again in line with the idea of working across all cultures and countries to which the project would be shared.

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