Grow Interactive

Greater Than is a movement inspired by Black Americans fighting to defeat AIDS. With information and action available at their fingertips, the website's users are empowered to get educated, get tested, protect themselves, and get involved in their communities to help become part of the solution.

We were delighted to work on the website for this important cause with Rabbit, who developed the campaign and the powerful video that introduces the cause. Our challenge was to design and develop a socially engaging website that drove users to take action against AIDS in a positive way.

We worked with the client's preferred publishing platform, Movable Type, giving administrators simple but powerful content and user management. We also integrated Facebook Connect to simplify user sign-up.  New functionality is in the works to facilitate more activity and help energize the growing community.

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