Grow Interactive
Our Work
More Birthdays The Martin Agency for American Cancer Society
No one has done more to create a world with more birthdays than the American Cancer Society.
We worked with The Martin Agency to bring renewed life to MoreBirthdays.com, which now features shareable, interactive and ongoing campaign content that is valuable and timely to visitors and their network—both to celebrate birthdays and fight cancer.
Through the Birthday Gallery, visitors can share and purchase the unique creations of artists like Jon Burgerman and Maurice Sendak, and they can send personalized happy birthday video greetings and telephone calls from musicians like Jack Johnson and Usher. They can also join together in creating interactive, group birthday cards for their friends, contributing video, photo, and written messages. Utilizing Facebook Connect, tagged content for the birthday card recipient is quickly and easily added to the group card.
MoreBirthdays.com comes to life with HTML5 and JavaScript, allowing users to flow from page to page and access the site and its content, including video, from their iPad or mobile device.