Grow Interactive

The new Motorola microsite advances the concept created by DRAFTFCB—that the new Krave ZN4 phone easily enhances and integrates with users' individual lives and passions.

Introducing this new phone to the world meant highlighting its unique abilities, especially its touch-top and clear-flip technologies. A 3D rendering of the phone is featured on the homepage, alongside the stories and images of six uniquely passionate individuals. Each profile invites visitors deeper into the site, where they learn more about the key facets of each person’s life—while also discovering how the features of the Krave ZN4 can make their own lives easier.

Levels of in-depth content, including multiple images, video interviews and sound boards, are quickly navigated via a mosaic of tiles and content overlays. Papervision 3D allows these fractals to combust and fly onto the screen smoothly, creating an engaging design and allowing for quick and visually impressive access to all areas of the site.

View Project