Grow Interactive

The HP Photosmart Premium with TouchSmart Web is the world's first web-connected home printer.  With the swipe of a finger on its touchscreen interface, users can download and print daily news, maps, coupons, movie tickets, coloring pages, recipes, and more through apps exclusively available for the printer.

We were delighted when Goodby, Silverstein & Partners asked us to develop the new product's website and to demonstrate firsthand the experience of its touchscreen interface.  Users can touch, swipe, and flick the site's navigation to explore all aspects of the breakthrough product and its family of related printers.  Custom 3D renders and high resolution videos show the product in stunning quality and demonstrate its unique functionality.

The website is entirely XML-driven, allowing for customization and translation in regions around the world—including those with languages like Hebrew and Arabic that read right-to-left.  With the flip of a switch, regions can also toggle the focus of the website to an alternate printer model, automatically switching all of the site's key imagery and video to match.  They can also select which additional printer models are available for purchase.  Finally, browser-based navigation and backup HTML content mean the site is fully search-indexed and deep-linkable.

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