Grow Interactive

Google Creative Lab called on us to help them launch “Watch This Space”, a campaign promoting the power of display advertising.  We helped concept, design, and develop thirteen different display ads promoting advances in buying & planning, scale & targeting, performance measurement, and creative opportunity.  The ads ran on major media and advertising outlets as well as throughout the Google Display Network.

In one concept, viewers were literally invited to watch the space, as display ads counted down to a live event.  Google’s keynote address at MiXX was broadcast live within the rich, expanding banner.  Viewers could also view campaign videos and send feedback through Twitter.

In another concept, viewers were shown the wide range of capabilities of rich media.  All within a single, rich ad, viewers were able to play a game, stream HD video, and view and reply to Google Display tweets.  They were also shown local forecasts and news, and they could browse the Google Books collection.

The ads pushed the boundaries of standard and rich media, delivering the “Watch This Space” message alongside unique and creative demonstrations of display ad technology.

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