Grow Interactive
Our Work
The Girl Effect Wieden+Kennedy for The Nike Foundation
The Girl Effect is defined as "the powerful social and economic change brought about when girls have the opportunity to participate in their society". It's rooted in the work of the Nike Foundation, which has been joined by the NoVo Foundation in a shared mission to create opportunities for girls, and for the world.
We were approached by Wieden+Kennedy to design and develop a website that introduced The Girl Effect and provided ways for people to easily participate and share. Moreover, we had to do it in a way that was succinct and moving.
With the challenge of a truly worldwide audience, we built the site with a robust HTML backup that matched a deep-linked Flash content. Browser navigation, bookmarking, and search engine indexing were all retained. Papervision 3D was used to enhance the presentation in providing a uniquely recognizable transition from section to section without making The Girl Effect message unapproachable.