Fanscape came to us wanting to build anticipation for NBC's new television series, Bionic Woman, and their idea was to create a micro-site testing a user's bionic skill. With just a pilot and this short brief to work from, we crafted an online experience that immersed visitors in the unique theme of the show.
Jarring accident footage sets the stage for an awakening into the site's environment, a lab-like hospital with military undertones. The viewer is then presented with five challenges to assess the capability of his newly acquired bionic components. The unique tests were simple to learn but difficult to master and tested things like speed, memory, rhythm, and mental capacity.
Users who complete the tests are presented with results that they can share or embed to their website or social network. High scores unlock exclusive video from the show, a highly-sought commodity for fans excited about the upcoming series.