Grow Interactive

To unveil HP's new special edition notebook, we worked with Goodby, Silverstein, & Partners to roll out an online campaign featuring Rich Media banners and a Microsoft Vista gadget.

"Design Tour", an expanding banner, featured world-renowned fashion designer Vivienne Tam, the notebook's namesake and designer.  Numerous transparent videos of Vivienne were used on top of composited cityscapes in which she appeared to give users a tour of her favorite destinations in five cities.

"Design Bot, a Vista gadget, came packaged with goodies such as a wallpaper, a blog template, and a screensaver.  Our team developed the gadget so that the agency could dynamically update it with new items as they became available.

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