Grow Interactive

If you want to participate in the art of Skin Contact, you're first going to need the kind of irresistible skin gained from using Axe's new shower gel. Second, you're going to need to know the moves.

Working in collaboration with BBH, we developed a series of interactive banners that featured the new gel and gave users a peek at some of the enticing Skin Contact moves.

"Poser" featured a custom inverse kinematics engine that allowed users to pose the body parts of our featured models in imaginative ways. The challenge was to produce as much skin-on-skin contact as possible, and users were graded for their efforts.

"The Manual" gave users a rundown of the various Skin Contact moves and invited them to learn more.

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