Grow Interactive

Goodby, Silverstein & Partners envisioned rich animations that transitioned from dull to brilliant, demonstrating the vivid output of HP's Officejet Pro All-in-One printers.  We helped concept, illustrate, and animate 3 rich units and 3 standard Flash units.

In the "Wine" concept, a small business winery gets big business color when its bottle label transitions to a lush vineyard scene.  In "Scuba", a low-color print ad becomes vibrant as the viewer travels through coral reefs.  And in "T-Shirt", multi-layered vector art shows how a t-shirt design company can take its work to the next level.

In both rich and standard units, the concepts come to life and immerse viewers in the brilliance of HP color.

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