Grow Interactive

CP+B asked us to help them create two rich ads to help promote Slim Jim's new Monster Stick, their biggest beef jerky product to date.

When clicked, "Double the Meat" releases a Monster Stick from the ad that falls to the bottom of the page, dragging the user's scrollbar with it.  Until the user closes the ad, the giant hunk of beef keeps the page pinned to the bottom.

"Push to Release" slams a life-sized monster stick into the user's monitor, shattering the glass.  We heard someone's speakers had to be replaced.

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