We spend most of our time in the digital world, so the Grow identity gave us a nice chance to work with a natural, homespun kind of feel. That’s why we loved the idea of hand drawn patterns and customizable iconography.

Each employee receives business card labels with his or her own custom icon.  The labels attach to any of the cards printed with 6 different patterns in 3 colors.

The envelopes match the same way. They come in 3 colors with 6 patterns printed on the interior, and each is affixed with an icon-specific address label.

To keep the look and feel of the identity consistent, we use the pattern on everything from our website to the tags on our Thank You campaign t-shirts. The stationery and template also make their way into our presentations and pitches.

The upcoming issue of .net Magazine (Issue 193, September 2009) features insight from our Sr. Art Director, Joe Branton.  The article is part of .net’s “Makeover” feature, in which prominent designers are asked to redesign a lackluster site—in this case an online vodka retailer called Vodka Emporium.  You can check out the article here.  And since you don’t get to see the real of the quality of Joe’s work, we also wanted to share full resolution images of the designs.  Click the thumbnails below to view the work.