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Celebrate More Birthdays with Facebook Connect

Matt Clack — Mon, 06 Dec 2010 18:33:11 +0000

This summer I had the great opportunity to be the designer and art director on the digital portion of American Cancer Society’s (ACS) revamped More Birthdays campaign. The huge initiative included television, print and web, all of which revolved around our MoreBirthdays.com site. We worked with The Martin Agency to develop their idea that American Cancer Society is “the official sponsor of birthdays.” This positive spin on cancer research offers a lot of hope to the people suffering from the illness. I loved the message from the start and was excited to help design an HTML site that included all of the wizardry of HTML5 and Javascript.

MoreBirthdays.com is a two-part site. The first part consists of the new Birthday Gallery where artists and musicians are invited by ACS to join the fight against cancer. The second part features tools that allow you to share the More Birthdays content with your friends in the form of musician phone calls, multi-user interactive group eCards and more. There’s no better way to share all of this interrelated content than with Facebook Connect.

Facebook Connect isn’t a new feature to sites, however, the collection of unique and timely content presented us an opportunity to leverage its capabilities in a much more relevant way. By focusing on the concept of birthdays and the content surrounding them, we were able to help people make quick and meaningful use of the site’s great content. Here are some of the ways we integrated Facebook Connect.

Making Sprint’s “Experience 4G” in 3D

Ricky Williams — Mon, 01 Nov 2010 16:46:08 +0000

Earlier this year for Sprint’s Experience 4G website, we were tasked with building a 3D wall of boxes that served as the primary interface of the site. The boxes were complicated in that they needed to be open-faced, dimensional cubes that housed interactive video, image, text and sound content. Each box needed to be able to move in all directions in 3D space, cast shadows on itself and other boxes, reflect on the floor, and cast shadows on the floor, along with a multitude of other interactive features.

When approaching a 3D project in Flash, the first big question is inevitably almost always, “Which 3D engine do we use?” We then need to find a way to translate the designer’s vision and keep the process collaborative throughout development. Here’s how we approached those two issues with the Sprint 4G project.

Enabling Interactivity

Drew Ungvarsky — Fri, 12 Feb 2010 23:22:32 +0000

Last night, I gave a presentation to the Richmond chapter of AIGA entitled “Enabling Interactivity”. The presentation aimed to share insight on the tools and practices Grow utilizes to help ensure the smooth execution of complex digital initiatives. Here are the slides from that presentation.

Download: Enabling Interactivity PDF