We were published in the latest PRINT Regional Design Annual (Dec ‘09) for our identity system. Since we don’t write a lot of letters, there’s a pretty good chance you’ll never see our identity system in person.  So what better place to show you some more detail than on our blog?

We spend most of our time in the digital world, so the Grow identity gave us a nice chance to work with a natural, homespun kind of feel. That’s why we loved the idea of hand drawn patterns and customizable iconography.

Each employee receives business card labels with his or her own custom icon.  The labels attach to any of the cards printed with 6 different patterns in 3 colors.

The envelopes match the same way. They come in 3 colors with 6 patterns printed on the interior, and each is affixed with an icon-specific address label.

To keep the look and feel of the identity consistent, we use the pattern on everything from our website to the tags on our Thank You campaign t-shirts. The stationery and template also make their way into our presentations and pitches.

I’m so excited to finally see our K-Y Intense collaboration with Mother New York go live! Just for kicks, I went through my sketches of the reaction room to see how close my original drawing compared to the final composition. I was both surprised and delighted that they were remarkably close. It just goes to show you that drawing your ideas out on paper before putting them into Photoshop is the best way to avoid making critical mistakes and help get your head wrapped around a project before even hopping on the computer! If you haven’t seen the live site, visit it at the K-Y Intense Satisfaction Lab, and enjoy a laugh or three.

Welcome to the Grow Interactive blog. We’re excited to finally have a place where we can share inspiration, advice and insight into the world of Grow.  So to start this blog off right, here’s our blooper reel from the production of our Thank You Begins with a T campaign. If you haven’t already seen the site be sure to check that out first. Enjoy!