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  The Making of Uncover Your World

  Posted by Drew Ungvarsky in Behind The Scenes, Projects

  Google’s Search app is one of the all-time, most downloaded free apps in Apple’s App Store.  Innovations of the app are specifically targeted to the things you need in a mobile setting—things like searching by voice when you can’t type, or searching with a picture when you can’t describe something.  Still, users often forget just how useful the app can be, especially when compared to a standard search in their desktop or mobile browser.

  To help keep the app and its practical uses top of mind, we created a first of its kind mobile ad.  The experience, called Uncover Your World, speaks to the way the world around you becomes discoverable with the Google Search app.  With that insight developed, we wanted to marry the brains of the concept with beauty in a unique, visual display and user experience.

  Google has an exciting tradition of representing its digital products in the analog world.  We explored varying modeling and crafting techniques but found that most wouldn’t give us the perfect combination of high detail, fast build, and unique art direction that we wanted for the project. We found what we were after in the up-and-coming technology of 3D printing.

  We used a powder-based, color 3D printer that took our custom, 3D models and built them from hundreds of layers of fine powder and glue.  In that transition from digital to printed objects, we created a very unique visual: highly detailed, slightly grainy, and seemingly handmade.  When you see the objects in photos and videos, you know they’re real, but you can’t quite put your finger on how they’re made, and that’s what we love about them.

  Check out the full “making of” video above and then read more about the project on our website.

  
  

2 Responses to “The Making of Uncover Your World”

1. Julie says:

   August 30, 2011 at 8:19 am

   LOVE this!! Thank you for featuring Z Corp 3D printing into your new campaign. It’s a very cool use of our technology .

   Reply
2. Jeff says:

   August 31, 2011 at 10:56 pm

   this is srsly insane!! went to the site on the iPhone and i can’t remember seeing anything like this EVER! drew u guys r crazy good =]

   Reply