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We were published in the latest PRINT Regional Design Annual (Dec ‘09) for our identity system. Since we don’t write a lot of letters, there’s a pretty good chance you’ll never see our identity system in person. So what better place to show you some more detail than on our blog?
We spend most of our time in the digital world, so the Grow identity gave us a nice chance to work with a natural, homespun kind of feel. That’s why we loved the idea of hand drawn patterns and customizable iconography.
Each employee receives business card labels with his or her own custom icon. The labels attach to any of the cards printed with 6 different patterns in 3 colors.
The envelopes match the same way. They come in 3 colors with 6 patterns printed on the interior, and each is affixed with an icon-specific address label.
To keep the look and feel of the identity consistent, we use the pattern on everything from our website to the tags on our Thank You campaign t-shirts. The stationery and template also make their way into our presentations and pitches.
Phone: (757) 248-5274
Email: info@thisisgrow.com
Web: www.thisisgrow.com 350 West 22nd Street
Suite 106
Norfolk, Virginia 23517
Email: info@thisisgrow.com
Web: www.thisisgrow.com 350 West 22nd Street
Suite 106
Norfolk, Virginia 23517
GROW / Blog
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GROW on Flickr
Love it. Great earth tones, nice type and nicely shot too!
Hey there… I’ve stumbled over your website and kinda got hooked on the simple, soft design.
Since I know people never really share their “website experience” as a visitor, I think this would be a great opportunity to give you at least one insight: mine.
Surfing the web for inspiration and new stuff, I stumbled over your website. At first, my brain said “bah, looks kinda boring” until I noticed that little squirrel at the bottom of the page a few seconds later. Next, my brain said “hey, that’s funny… let’s dive into the website and see who they are”. Finally, I finished at this blog, realising that this has been one of the websites I dived into from start to end. Knowing myself and that I usually don’t dive in this deep, I have to give you my compliments.
The CI you now developed in print continues the impression, letting my eyes rest on something that seems to fit seamlessly into the design you used on your website and the contained wordpress blog.
The only thing I could really nag about in the end is the fact that you didn’t incorporate a blog in your flash-site. But that could be the professional web developer inside of me nagging. I guess it won’t make any difference to “your average user”.
Seeing I have allready written too much, I’ll end here giving you my two thumbs up for your website. I guess I’ll sneak-peak into it every now and then. Geez, maybe I’ll even translate my current curriculum to english to apply for a job in your team. (That is, if you are willing to embrace someone who currently is located in Germany, but more than willing to move!)
Great post! Thanks for the information.
Good stuff, very nice!