A typical day here is, well, I guess there isn't really a typical day. We work on several projects at any one time, as few as one or two or as many as four or five. Every day is a balance of working toward new business and keeping our current projects moving forward as smoothly as possible. We plan the projects extensively, but they tend to change shape as we're building them.
We call our work interactive advertising. We create advertising strategies and campaigns for use on the Web that can take any number of forms, from Web sites to interactive ads to mobile applications. Really, it's whatever clients will let us dream up.
Last month we were working on a campaign for Intel, this month we're working on something for KY. Two totally different audiences, with two totally different goals for the projects we're creating, but it absolutely keeps things fresh around here. And I think that's what makes it so appealing to the people who work here. Everyday is something different, and for better or worse, it keeps you busy and keeps you motivated...