Grow Interactive
Press
Jan-08 Creative Roundtable: The $6-Million Microsite
"Assessing the Bionic Assessment Test
How do you engage your audience and make them feel like they have to watch your TV series because they've got something at stake? Let them step into the shoes of your main character. That's the strategy that media marketing agency Fanscape of Los Angeles employed when it came up with the idea of the
Bionic Assessment Test, bat-test.com, to promote NBC's updated version of Bionic Woman.
Built by Grow Interactive, from Norfolk, Va., the site allows users to play the role of a newly bionic person and tests their abilities in five areas, including memory, computational analysis and pace detection through brainteaser type games. Those who score high enough - over 75 percent - are rewarded with access to exclusive content from the show.
Sadly, I only scored a lame 20 percent bionic despite long-held dreams..."