Grow Interactive
Press
May-11 How We Built: experience.fedex.com
FedEx’s dynamic data visualisation morphs the world map according to sociological data. Jeff Penano and Ricky Williams of Grow Interactive explain how they created it.
.net: What was your relationship with BBDO on this project?
JP: BBDO has been FedEx’s agency since 1989. They approached us with the concept and we were tasked with devising the creative and technical strategy for it. We then executed the site’s design and development under BBDO’s direction.
.net: What were the main aims of the campaign?
JP: The concept was that FedEx ‘Delivers to a Changing World.’ We worked with BBDO to bring this concept to life by developing Our Changing World, an interactive experience that shows how the world would distort if its countries were sized by data, utilising metrics such as happiness and wealth. Visitors can watch and interact with the data that affects their lives and their businesses.