Grow Interactive
Press
Sep-09 Vodkaemporium.com Makeover
Specialist shop Vodka Emporium's site no longer measures up to the demands being made on it. We asked Joe Branton from Virginia-based agency Grow Interactive for some advice.
The Vodka Emporium is a specialist vodka shop that prides itself on searching the world for and selling the best vodka. It ships worldwide and promises fast delivery. The site is selling great products, but needs some visual and usability assistance.
On the homepage you'll find a list of brands, including "Featured Products", Top 5 Products" and "New Products". The site shows great potential for becoming a popular shop for vodka lovers.
The current site does several things well that are important for a site such as this. The product section lists as mentioned above are great. However, the presentation falls short on aesthetics and usability. The site is lacking the sophistication of its products and seems a bit dated...