Grow Interactive
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Sep-11 B-T-S With Google’s New AdMob Campaign
When the Google mobile ads team was looking for the best way to promote the Google Search app for iPhone, the company turned to its in-house AdMob platform for help.
In the software industry, there is a term known as dogfooding — where a company uses its own products to achieve a certain task. In this case, Google worked with Grow Interactive to “eat its own dogfood” by creating a rich media mobile ad for the Google Search iPhone app. The goal of the campaign, dubbed “Uncover Your World,” is to show off Google Search app’s features in an interactive, fun way.
As you can see from the video, the ad is more like a mini mobile app, rather than an advertisement, using HTML5 elements like inline audio and video.
You can also unlock mini games in the ad, which take advantage of features like the microphone, built-in camera and tilt sensors.
Early reports indicate that users really enjoy the ad and interactive ad experience. Google tells us that the average time that users are spending with the ad is...