Grow Interactive
Press
Jan-09 Unique Site Targeting Newcomers Engages & Informs
An angel flies around the Web site. Cars and trucks crisscross streets. Nine medical professionals appear together and move about. A click on one clinician holding a baby results in the baby crying and burping. A blimp circles the sky, waiting to be clicked on to show site visitors upcoming activities. All of the “people” and vehicles are shown as animated cartoon characters. Needless to say, this site is a very different way to introduce a healthcare organization to consumers new to an area.
“One of our strategic initiatives is to target newcomers to our area and make them familiar with St. Francis” services and physicians,” explains Somer Lorenz, director of marketing at Bon Secours St. Francis Health System in Greenville, SC. “We were looking for a unique way to get this information to them.” The site at www.HappyInGreenville.com was introduced in mid-November...