Grow Interactive

"This is one of my favorite pieces.  It makes the complex simple, is as well-executed as any commercial communication out there and is really helpful.  From the first true-to-the-product sound to loading visual to the content demo, it's inspiring, informative and engaging." –Brooke Nanberg

Overview:  How does a company convince an increasingly paperless public that there's still value in owning a printer?  If you're HP, you reinvent the entire category with the world's first Web-connected home printer.  The site was part of a larger campaign-- that included television, print, online advertising and extensive PR-- to educate the public and generate excitement for the new printer.  While most advertising pushes products, this site introduces a completely new technology and demonstrates it by mimicking the functionality of the printer's touchscreen interface.  Included are an intuitive navigation, scrolling menus with realistic looking hand reflections, custom 3-D renders, hi-res videos and a fully-interactive product demo.

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