Grow Interactive

"Embracing the interactive communication side of the web, Rock Your Look's focus is on usergenerated content, in the form of karaoke videoed by webcams! "Beyond finding a  way to techincally make it happen, we wanted to bring the site to life and to focus heavily on the user flow," says Grow's creative director, Drew Ungvarsky. "This enables the site's visitors to focus more on the fun and we've seen from the submissions thay they are definitely enjoying it."  The site's look and video effects are mostly 80s-inspired madness, from high-school notebook sketches to psychedelic shooting stars.  The brilliant background illustration sets the tone for the musical mayhem, pairing nostalgic rock imagery with a sleek video interface."

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